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Initially, Hawaiian shirts were commissioned for rich Chinese men and kings yet developed a global following once revived in the 20th century. How a Hawaiian shirt ties into third-wave marketing as a fun, trendy and casual wear item. The importance of branding and affixing 3rd wave company names onto clothes such as Hawaiian shirts, so factors like globalization can be taken advantage of The growing trend of using tribe names in fashion predominantly created by women to refer to the idea of cool hipster style related to Hawaii’s culture that’s been commercially co-opted.

FROM: LUXURYANDSPORTS TEAM