Crocs are famously made of cushioning thick foam that rests on the foot, rather than on the ground. The shoes can also move about when walking and have deep tread for traction on slippery surfaces. Created in first decade of this century, Crocs were originally meant to protect fishermen and divers due to their excellent durability, resistance to bad weather, and ruggedness while walking. Not only they are known as stylish choice among hipsters but also among corporate power players. Surprisingly, they never managed to gain much popularity in America’s market which is dominated by innovative rather than a straightforward choice products.